Archive | Publishing 101

How to make a free WordPress.com website

As an author, your web-site can be the center hub of your on-line platform. Everything else links back to it. It’s also the one place that you can clearly communicate your brand to the world. Your website can have an image of your book cover, links to your book on Amazon, links to your social […]

Share this page
Share on FacebookTweet about this on TwitterPin on PinterestEmail this to someonePrint this page
monopoly sq

Chapter 12: Treating Your Book Like a Business

In Chapter 11 we reviewed some practical tips on both traditional and self-publishing. If you decide to take the self-publishing route, you’ll need to pay to have your book published. You can choose to pay in dollars, time or a combination of both. The goal is to sell enough copies of your book to recoup […]

Share this page
Share on FacebookTweet about this on TwitterPin on PinterestEmail this to someonePrint this page

Chapter 11: Exploring Your Publishing Options

If you have spent some time researching publishing options, you may already be at the information saturation point. Trying to sort through, understand and finally choose an option can feel like a monumental task. The good news is that once you get a feel for the lingo and the mechanics of the publishing process, it […]

Share this page
Share on FacebookTweet about this on TwitterPin on PinterestEmail this to someonePrint this page
success

Chapter 10: What is Your Definition of Success?

Success can be defined as the favorable outcome of accomplishing your goals. Understanding your goals and their desired favorable outcomes are the key to making the correct publishing decisions with your book. For example: You probably have a goal of publishing your book. What is your desired favorable outcome? Is it: To deliver an important […]

Share this page
Share on FacebookTweet about this on TwitterPin on PinterestEmail this to someonePrint this page

Chapter 9: Building Your Author Platform in Person

We just spent the last few weeks together doing some technical things like creating a new g-mail account, facebook fan page, twitter account and a simple author web-site. Now that the computer work is done, it’s time to put some pants on, head out the door and build your author platform in person. Platform and […]

Share this page
Share on FacebookTweet about this on TwitterPin on PinterestEmail this to someonePrint this page

Chapter 8: Platform Building – Create Your Author Web-site – Part 2.

In Chapter 7 we built a basic author web-site using WordPress.com. Now it’s time to add some content and share it with the world. The content will be in the form of regular blog posts that allow you to connect with people and clearly communicate your brand to the world. Share your blog posts with […]

Share this page
Share on FacebookTweet about this on TwitterPin on PinterestEmail this to someonePrint this page

Chapter 7: Platform Building – Create Your Author Web-site.

As an author, your web-site can be the center hub of your on-line platform. Everything else links back to it. It’s also the one place that you can clearly communicate your brand to the world. The most important part of your website will be the content. The content is the good stuff that will set […]

Share this page
Share on FacebookTweet about this on TwitterPin on PinterestEmail this to someonePrint this page

Chapter 6: Platform Building – Set Up Your Facebook Account

A Facebook Fan Page is a great way for an author to have a Facebook presence that is separate from their general Facebook presence. Your “friends” are made on your personal page, and your Fan Page is followed by people hitting the “Like” button. If you don’t want to take the extra step to set […]

Share this page
Share on FacebookTweet about this on TwitterPin on PinterestEmail this to someonePrint this page
Twitter

Chapter 5: Platform Building – Set Up Your Twitter Account.

Twitter is great for building relationships with people who have similar interests. It’s the relationships you build, and the content that’s shared between Twitter users that makes it a key part of your author platform. Twitter is not for sending out tweets that tell people to buy your book. Instead, it’s used to engage your […]

Share this page
Share on FacebookTweet about this on TwitterPin on PinterestEmail this to someonePrint this page

Chapter 4: Build the Foundation of Your Author Platform

Your platform is what helps you reach your “first readers”. “First reader” is a term used for the critical first layer of people that read your book. They are most likely the people who are in the reach of your platform. They will tell others to buy your book if your book is a great […]

Share this page
Share on FacebookTweet about this on TwitterPin on PinterestEmail this to someonePrint this page