Chapter 8: Platform Building – Create Your Author Web-site – Part 2.

Publishing 101In Chapter 7 we built a basic author web-site using Now it’s time to add some content and share it with the world. The content will be in the form of regular blog posts that allow you to connect with people and clearly communicate your brand to the world.

Share your blog posts with the world

Your blog post “link” can be shared on social media sites like Facebook and Twitter. When someone “clicks a link” in a Facebook post or a Tweet, they will be taken directly to your website to read your full post. If your post is interesting and valuable to them, they will become fans, and hopefully sign-up to receive your new posts by e-mail. Anyone who makes that type of connection will now be part of your reach.

Reach your “first readers”

One of the goals of building your author platform has been to expand your reach. Everyone with-in your reach will be a potential “first reader”. “First reader” is a term used for the critical first layer of people that read your book. They will tell others to buy your book if your book is a great one.

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