Why You Can’t Afford To Ignore Your Author Bio

Today’s blog post is a guest post from Dave Chesson of Kindlepreneur.com. Dave has a passion for books and specializes in Kindle e-book marketing.

If you ask a group of authors about the things they are most excited about, you’re unlikely to hear the words ‘author bio’ at any point.

For many, the author bio is simply a chore to tick off the list, about as exciting as signing up for an email address or deleting messages from our inbox.

While understandable, this viewpoint is massively mistaken.

Our author bio is a unique chance to creatively express ourselves as writers and speak directly to our fans.

So why exactly does an author bio matter, and why should you spend time making it awesome?

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