Archive | Publishing 101

How to make a free website

As an author, your web-site can be the center hub of your on-line platform. Everything else links back to it. It’s also the one place that you can clearly communicate your brand to the world. Your website can have an image of your book cover, links to your book on Amazon, links to your social […]

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Chapter 12: Treating Your Book Like a Business

In Chapter 11 we reviewed some practical tips on both traditional and self-publishing. If you decide to take the self-publishing route, you’ll need to pay to have your book published. You can choose to pay in dollars, time or a combination of both. The goal is to sell enough copies of your book to recoup […]

Chapter 11: Exploring Your Publishing Options

If you have spent some time researching publishing options, you may already be at the information saturation point. Trying to sort through, understand and finally choose an option can feel like a monumental task. The good news is that once you get a feel for the lingo and the mechanics of the publishing process, it […]


Chapter 10: What is Your Definition of Success?

Success can be defined as the favorable outcome of accomplishing your goals. Understanding your goals and their desired favorable outcomes are the key to making the correct publishing decisions with your book. For example: You probably have a goal of publishing your book. What is your desired favorable outcome? Is it: To deliver an important […]

Chapter 9: Building Your Author Platform in Person

We just spent the last few weeks together doing some technical things like creating a new g-mail account, facebook fan page, twitter account and a simple author web-site. Now that the computer work is done, it’s time to put some pants on, head out the door and build your author platform in person. Platform and […]