Why You Can’t Afford To Ignore Your Author Bio

Today’s blog post is a guest post from Dave Chesson of Kindlepreneur.com. Dave has a passion for books and specializes in Kindle e-book marketing.

If you ask a group of authors about the things they are most excited about, you’re unlikely to hear the words ‘author bio’ at any point.

For many, the author bio is simply a chore to tick off the list, about as exciting as signing up for an email address or deleting messages from our inbox.

While understandable, this viewpoint is massively mistaken.

Our author bio is a unique chance to creatively express ourselves as writers and speak directly to our fans.

So why exactly does an author bio matter, and why should you spend time making it awesome?

Continue reading “Why You Can’t Afford To Ignore Your Author Bio”

Meet Eva Kakepetum

Eva Kakepetum

Eva Kakepetum is an addiction and mental health counselor who has lived through the dark times and is now living in the light. She shares her story so that you will know what she has overcome, and to let you know you are not alone in your struggle.

Now in her early 60’s, Kakepetum continues to learn from everyone she meets and works with. Through the years, she has developed an understanding of why people have a tendency to complicate things and create turmoil within their lives and those surrounding them.

Alive Again – A Journey from the Storms of Life will reveal the secret to successful relationships and help anyone achieve their goals, become their own best friend, and let their light shine.

Emma Field – Book Three

In this final book of Carol E. Williams’ mid-19th century trilogy, something strong and certain is ignited in the young Emma Field as she accompanies a former slave to a new home in Canada and discovers the power of liberty, forgiveness and the ancestors. Guided by a mighty Irishman establishing a new life for former slaves in Canada, a steadfast Quaker reformer, and a wise and fiery matriarch of the displaced Seneca nation, Emma confronts her past and finds her way to a future filled with purpose and love.

Emma Field – Book Two

In Emma Field, Book II, the young Canadian heroine of Book I has left home and now continues her adventures in the Hudson River Valley of New York State. Arriving as a teacher at the Nine Partners Boarding School, Emma soon becomes aware of the social inequalities of mid-19th century America. She is inspired by reformers Elizabeth Cady Stanton and Lucretia Mott at the first Women’s rights convention in Seneca Falls. She then daringly assists the Quakers involved with freeing slaves on the Underground Railroad.

Chapter 5: Treating Your Book Like a Business

In Chapter 4 we reviewed some practical tips on both traditional and self-publishing. If you decide to take the self-publishing route, you’ll need to pay to have your book published. You can choose to pay in dollars, time or a combination of both. The goal is to sell enough copies of your book to recoup your costs. If the stars align, you may actually profit from publishing your book.

Are we running a business here?

Yes, it helps to think of publishing your book like running a business. Income – expenses = profit. It’s that simple.

Let’s start with income:

Income is generated by selling your books. Each sales channel will have a specific income. You may find that selling “author copies” of your book yields the most income per book sold. Selling on Amazon.com (in print and e-book format), and selling through an independent book store will also have a specific income per book sold. Has your self-publishing company provided the math on each sales channel?

Income per book is one thing, but number of books sold is another. Your task will be to estimate how many books you plan on selling through each sales channel, and then calculate you total income estimate.

For example:

Are you a speaker who does monthly talks with 50 new people in the room each time? Can you sell 10 books per talk? Do you own a yoga studio with 300 clients? Do you have 485 facebook friends that are interested in your book’s topic? Just sit down and think about how you plan on selling your book, and how many copies you estimate selling in the first year. If you sell 200 books at $4.00 profit per book, your net income will be $800.00.

Now for expenses:

It helps to look at income first, and that will tell you how much you can spend on publishing. If you only plan on making $800.00 net income, you might not want to spend $2,000.00 publishing your book.

Calculating total expenses is simply done by asking how much everything costs before you commit to anything. How much is editing? Do you need illustrations, a cover, formatting? Are you doing your own marketing? Many self-publishing companies show a nice detailed breakdown of what you get and how much it costs.

Profit anyone?

Knowing your “break even” point will help you decide what publishing company to use. If you never put yourself in a position where you need to sell 1,000 books just to break even, you might enjoy the experience a bit more. If your goal is to deliver a message to the world, you should find a way to do that while breaking even financially. Delivering your message and helping others might just be your form of profit.